Publicerad 141016

Tusen oadresserade reklamer per år

Förra året skickade odr-marknadens aktörer ut 2,9 miljarder trycksaker. De tre miljoner hushåll som tar emot oadresserad direktreklam fick därmed 962 försändelser per hushåll i snitt.

Annonsörernas köp av oadresserad dr medförde att hushållen fick 19 reklamer per vecka i brevlådan. Reklamtrycket var lika stort året innan då Postnord och Svensk Direktreklam skickade ut 979 reklamer per hushåll i genomsnitt för hela riket.

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